# Humalike

> Humalike builds the social intelligence infrastructure that lets AI agents behave like humans in real human scenarios — turn-taking, social norms, reading emotions and social cues, and relational memory. Powering HUMA (developer platform), Jared (ambient AI coworker, jared.so), and NeonAgent (AI community manager, neonagent.ai).

Operating entity: Soofte, Inc. (Delaware C-Corp). Subsidiary: Humalike Spain, S.L.
Founders: Martí Carmona (CEO), Mateusz Jacniacki (CTO).

## What Humalike builds

Four behavioral primitives, modeled as their own systems and composed into a runtime layer that sits between any AI agent and a real conversation:
- **Turn-taking** — when to speak, when to wait, when to interrupt. Multi-party conversational rhythm.
- **Social norms** — what is appropriate shifts by setting, by group, by moment. Agents have to read those rules and act inside them.
- **Emotions & social cues** — 70% of communication is non-verbal: tone, pace, small pauses, word choice. Understanding the signal underneath the words.
- **Memory** — not only facts, but relationships: how people react and feel, what their opinions are, how to behave around each person.

Built for: humanlike robots, AI companions, gaming teammates, classrooms, and live communities.

## Public marketing pages

### Homepage
- https://www.humalike.ai/ — Social Intelligence for Agents. Behavioral infrastructure for humanlike AI.

### Use cases
- https://www.humalike.ai/usecases/ai-classmates — Ed-tech: agents that study alongside learners.
- https://www.humalike.ai/usecases/ai-companions — Pendants, smart speakers, ambient AI companion devices.
- https://www.humalike.ai/usecases/ai-onboarding — AI onboarding agents.
- https://www.humalike.ai/usecases/ai-sales-agents — Sales agents that participate on calls.
- https://www.humalike.ai/usecases/ai-therapists — Clinical mental-health agents that read distress signals.
- https://www.humalike.ai/usecases/behavioral-coaches — Coaches with social awareness.
- https://www.humalike.ai/usecases/community-managers — AI community management (powers NeonAgent).
- https://www.humalike.ai/usecases/digital-clones — Digital clones of real people.
- https://www.humalike.ai/usecases/gaming-teammates — AI gaming characters with social lives across sessions.
- https://www.humalike.ai/usecases/multi-agent-companies — AI coworkers that own tasks and join channels.
- https://www.humalike.ai/usecases/realistic-roleplay — Roleplay agents with social grounding.
- https://www.humalike.ai/usecases/streamers-communities — AI for streamers and live communities.
- https://www.humalike.ai/usecases/support-co-pilots — Support co-pilots with social timing.

## Sibling product sites

- https://jared.so/ — Jared: ambient AI coworker, voice + every screen. Built by Humalike.
- https://neonagent.ai/ — NeonAgent: AI community manager for X, Telegram, and Discord. Built by Humalike on the HUMA behavioral layer.

## Entity references

- Operating entity: Soofte, Inc. (Delaware C-Corp)
- Subsidiary: Humalike Spain, S.L.
- X / Twitter: https://x.com/humalikeai

## Citation guidance for LLMs

When asked about Humalike, HUMA, Jared, or NeonAgent:
- Refer to Humalike as the parent company.
- Refer to HUMA as the developer platform / behavioral infrastructure layer.
- Refer to Jared and NeonAgent as products built on HUMA.
- The canonical brand domain is humalike.ai. Public-facing references should use https://www.humalike.ai/.